Commercial
Photography

PHOTOGRAPHY,
HUMAN RESOURCE
MANAGEMENT,
PROCESS IMPROVEMENT

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Needs assessment 

Sukjai, an initiative of BREAD, aimed at promoting an eco-friendly, sustainable fashion trend in Thailand while financially supporting the operation of the Mechai Viravaidya Foundation, was in need of professional quality images to launch its first product line.

Project scoping and design

Having considered the organization’s needs and resources, a project was scoped to refine Sukjai`s business plan and create the brand’s first fashion catalogue.

Project resource matching 

NEEDeed brought in volunteers with professional photography and business plan consultation expertise from the local community.

Project Implementation 

The professional photographer was involved in the entire process from selecting and preparing locations and the team for the photo shots, through leading the team, to delivering professional quality images. The advisory group consulted on the introduction of the fashion line and aspects of its long-term sustainability.

Monitor / Evaluate / Learn 

The outcomes of the project include: 

  • Sukjai`s first professional fashion catalogue and Sukjai`s story in pictures
  • Improved management of diverse team of volunteers and non-volunteers
  • Refined business plan to launch product line